Advanced Digital Marketing Course

Digital Marketing Overview

• Introduction to digital marketing, history, and evolution
• Comparison of digital and traditional marketing
• Key benefits, trends, and opportunities in digital marketing

Digital Marketing Channels and Types

• Overview of major channels (SEO, PPC, Social Media, Email, Content, etc.)
• Introduction to inbound and outbound marketing
• Identifying the best channels for different industries

Website Development Essentials

• Understanding CMS (WordPress, Wix, Shopify)
• Domain registration, hosting, and website structure basics
• Hands-on: Setting up a simple website

User Experience (UX) and Interface Design (UI)

• Fundamentals of UX and UI
• Creating conversion-focused, user-friendly interfaces
• Hands-on: Designing a homepage layout

Web Analytics Introduction

• Setting up Google Analytics and Google Search Console
• Key metrics: bounce rate, session duration, user flow
• Hands-on: Analyzing website data to make improvements

Introduction to SEO

• SEO fundamentals and the importance of organic traffic
• Global SEO VS Local SEO
• Types of SEO: On-page, Off-page, and Technical SEO

Keyword Research Techniques

• Using tools (Google Keyword Planner, Ahrefs, SEMrush)
• Understanding search intent and keyword selection
• Hands-on: Building a keyword list for a sample website

On-Page SEO Essentials

• Optimizing title tags, meta descriptions, headers, and keywords
• Content optimization and internal linking
• Hands-on: Applying on-page SEO to a website’s blog page

Off-Page SEO & Link Building

• Strategies for building high-quality backlinks
• Guest blogging, influencer outreach, and PR mentions
• Hands-on: Outreach email drafting for link-building

Technical SEO

• Site speed, mobile optimization, security, sitemaps, robots.txt
• Core Web Vitals and mobile-first indexing
• Hands-on: Running a technical SEO audit

Content Marketing Strategy

• Setting content goals and creating a strategy
• Building content calendars, brainstorming content ideas
• Hands-on: Creating a content calendar for a chosen topic

Writing for SEO and Blogging

• Blog structure, keyword integration, and SEO-friendly writing
• Creating valuable, engaging content for your audience
• Hands-on: Writing and formatting a blog post

Visual Content and Graphic Design Basics

• Designing with images, infographics, videos
• Using Canva and Adobe Creative Suites for creating graphics
• Hands-on: Designing a social media post and infographic

Overview of Social Media Platforms

• Characteristics of Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest
• Choosing the right platform for your brand and audience

Social Media Content Creation

• Understanding content types for each platform
• Tips for creating engaging posts, stories, and reels
• Hands-on: Creating a week’s worth of social media content

Social Media Advertising

• Introduction to Facebook Ads Manager, Instagram Ads, LinkedIn Ads
• Audience targeting, ad formats, budget planning
• Hands-on: Setting up a mock ad campaign

Influencer Marketing

• Finding, collaborating with, and compensating influencers
• Measuring ROI of influencer partnerships
• Hands-on: Drafting a collaboration proposal for an influencer

Building and Growing an Email List

• Lead magnets, opt-in forms, pop-ups, landing pages
• Segmenting subscribers for personalized outreach
• Hands-on: Setting up an email list with segments

Email Campaigns and Newsletters

• Writing compelling subject lines, designing email layouts
• Analyzing open rates, click-through rates, conversions
• Hands-on: Drafting an email newsletter

Automation and Drip Campaigns

• Setting up customer journeys and automation workflows
• Using tools like Mailchimp, Klaviyo, HubSpot
• Hands-on: Creating an automated welcome sequence

Introduction to PPC Marketing

• Understanding PPC and bidding (CPC, CPM, CPA)
• Why PPC is essential for a balanced marketing strategy

Google Ads and Search Campaigns

• Setting up search ads, targeting keywords, writing ad copy
• Keyword match types, negative keywords, ad groups
• Hands-on: Building a Google search ad campaign

Display and Video Ads on Google

• Using display ads for awareness and retargeting
• Setting up video ads on YouTube
• Hands-on: Creating display and video ad campaigns

Data Analytics for Digital Marketing

• Overview of key performance indicators (KPIs)
• Using Google Analytics to measure campaign effectiveness

Social Media Analytics

• Tracking engagement, reach, conversion, growth
• Using platform-specific tools (Facebook Insights, Instagram Analytics)
• Hands-on: Interpreting social media data for insights

Campaign Performance Analysis

• Using KPIs to measure ROI and refine campaigns
• Creating reports for management or clients
• Hands-on: Creating a sample campaign report

E-commerce Website Optimization

• Product pages, checkout flow, user experience essentials
• Strategies for increasing conversions

E-commerce SEO

• Optimizing product descriptions, category pages, image alt tags
• google merchant center
• Importance of reviews, FAQs, schema markup
• Hands-on: Optimizing a product page

Conversion Rate Optimization (CRO) for E-commerce

• A/B testing, reducing cart abandonment, user behavior analysis
• Hands-on: Creating a CRO plan for a sample e-commerce site

CRO Techniques for Non-E-commerce Sites

• Landing pages, calls-to-action (CTAs), and lead forms
• Hands-on: Optimizing a lead-generation landing page

Customer Relationship Management (CRM) Tools

• CRM software for digital marketing (HubSpot, Salesforce)
• Using CRM data for personalization and engagement

Retargeting and Remarketing Strategies

• Using Google and Facebook retargeting options
• Hands-on: Setting up a remarketing campaign

Artificial Intelligence (AI) and Automation

• AI-driven content, chatbots, and predictive analytics
• Introduction to AI marketing tools

Voice and Visual Search Optimization

• Optimizing for voice-activated devices (Alexa, Siri)
• Visual search tools (Pinterest, Google Lens)

Web3, Blockchain, NFTs in Marketing, Affiliate Marketing & Amazon FBA

• The impact of blockchain and NFTs on marketing
• Affiliate Marketing & Amazon FBA

Final Project Presentations and Review

• Students present digital marketing strategies
• Course recap, Q&A, and future resources