Advanced Digital Marketing Course

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Digital Marketing and SEO Course

Advanced Digital Marketing Course

A career in digital marketing offers a wide range of possibilities. The career options in digital marketing are varied to a large extent, both in terms of regular jobs or freelancing.

As the digital population continues to rise, digital marketers are highly sought after by global brands. In fact, small or large, every business needs digital marketers to boost their brand awareness and sales.

After the successful completion of our Digital Marketing and SEO course, anyone can be a part of this thriving profession. In a regular or freelancing career, digital marketing takes to the peak of success. And, by getting into entrepreneurship, you can become your own boss.

Course Module

Software Taught

Career Opportunity

Almost all the general marketplaces have a digital marketing category. After completing this course successfully, you get enabled to work in many marketplaces, including the following:

Class Details

Digital Marketing Overview

  • Introduction to digital marketing, history, and evolution
  • Comparison of digital and traditional marketing
  • Key benefits, trends, and opportunities in digital marketing

Digital Marketing Channels and Types

  • Overview of major channels (SEO, PPC, Social Media, Email, Content, etc.)
  • Introduction to inbound and outbound marketing
  • Identifying the best channels for different industries

Website Development Essentials

  • Understanding CMS (WordPress, Wix, Shopify)
  • Domain registration, hosting, and website structure basics
  • Hands-on: Setting up a simple website

User Experience (UX) and Interface Design (UI)

  • Fundamentals of UX and UI
  • Creating conversion-focused, user-friendly interfaces
  • Hands-on: Designing a homepage layout

Web Analytics Introduction

  • Setting up Google Analytics and Google Search Console
  • Key metrics: bounce rate, session duration, user flow
  • Hands-on: Analyzing website data to make improvements

Introduction to SEO

  • SEO fundamentals and the importance of organic traffic
  • Global SEO VS Local SEO
  • Types of SEO: On-page, Off-page, and Technical SEO

Keyword Research Techniques

  • Using tools (Google Keyword Planner, Ahrefs, SEMrush)
  • Understanding search intent and keyword selection
  • Hands-on: Building a keyword list for a sample website

On-Page SEO Essentials

  • Optimizing title tags, meta descriptions, headers, and keywords
  • Content optimization and internal linking
  • Hands-on: Applying on-page SEO to a website’s blog page

Off-Page SEO & Link Building

  • Strategies for building high-quality backlinks
  • Guest blogging, influencer outreach, and PR mentions
  • Hands-on: Outreach email drafting for link-building

Technical SEO

  • Site speed, mobile optimization, security, sitemaps, robots.txt
  • Core Web Vitals and mobile-first indexing
  • Hands-on: Running a technical SEO audit

Content Marketing Strategy

  • Setting content goals and creating a strategy
  • Building content calendars, brainstorming content ideas
  • Hands-on: Creating a content calendar for a chosen topic

Writing for SEO and Blogging

  • Blog structure, keyword integration, and SEO-friendly writing
  • Creating valuable, engaging content for your audience
  • Hands-on: Writing and formatting a blog post

Visual Content and Graphic Design Basics

  • Designing with images, infographics, videos
  • Using Canva and Adobe Creative Suites for creating graphics
  • Hands-on: Designing a social media post and infographic

Overview of Social Media Platforms

  • Characteristics of Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest
  • Choosing the right platform for your brand and audience

Social Media Content Creation

  • Understanding content types for each platform
  • Tips for creating engaging posts, stories, and reels
  • Hands-on: Creating a week’s worth of social media content

Social Media Advertising

  • Introduction to Facebook Ads Manager, Instagram Ads, LinkedIn Ads
  • Audience targeting, ad formats, budget planning
  • Hands-on: Setting up a mock ad campaign

Influencer Marketing

  • Finding, collaborating with, and compensating influencers
  • Measuring ROI of influencer partnerships
  • Hands-on: Drafting a collaboration proposal for an influencer

Building and Growing an Email List

  • Lead magnets, opt-in forms, pop-ups, landing pages
  • Segmenting subscribers for personalized outreach
  • Hands-on: Setting up an email list with segments

Email Campaigns and Newsletters

  • Writing compelling subject lines, designing email layouts
  • Analyzing open rates, click-through rates, conversions
  • Hands-on: Drafting an email newsletter

Automation and Drip Campaigns

  • Setting up customer journeys and automation workflows
  • Using tools like Mailchimp, Klaviyo, HubSpot
  • Hands-on: Creating an automated welcome sequence

Introduction to PPC Marketing

  • Understanding PPC and bidding (CPC, CPM, CPA)
  • Why PPC is essential for a balanced marketing strategy

Google Ads and Search Campaigns

  • Setting up search ads, targeting keywords, writing ad copy
  • Keyword match types, negative keywords, ad groups
  • Hands-on: Building a Google search ad campaign

Display and Video Ads on Google

  • Using display ads for awareness and retargeting
  • Setting up video ads on YouTube
  • Hands-on: Creating display and video ad campaigns

Data Analytics for Digital Marketing

  • Overview of key performance indicators (KPIs)
  • Using Google Analytics to measure campaign effectiveness

Social Media Analytics

  • Tracking engagement, reach, conversion, growth
  • Using platform-specific tools (Facebook Insights, Instagram Analytics)
  • Hands-on: Interpreting social media data for insights

Campaign Performance Analysis

  • Using KPIs to measure ROI and refine campaigns
  • Creating reports for management or clients
  • Hands-on: Creating a sample campaign report

E-commerce Website Optimization

  • Product pages, checkout flow, user experience essentials
  • Strategies for increasing conversions

E-commerce SEO

  • Optimizing product descriptions, category pages, image alt tags
  • google merchant center
  • Importance of reviews, FAQs, schema markup
  • Hands-on: Optimizing a product page

Conversion Rate Optimization (CRO) for E-commerce

  • A/B testing, reducing cart abandonment, user behavior analysis
  • Hands-on: Creating a CRO plan for a sample e-commerce site

CRO Techniques for Non-E-commerce Sites

  • Landing pages, calls-to-action (CTAs), and lead forms
  • Hands-on: Optimizing a lead-generation landing page

Customer Relationship Management (CRM) Tools

  • CRM software for digital marketing (HubSpot, Salesforce)
  • Using CRM data for personalization and engagement

Retargeting and Remarketing Strategies

  • Using Google and Facebook retargeting options
  • Hands-on: Setting up a remarketing campaign

Artificial Intelligence (AI) and Automation

  • AI-driven content, chatbots, and predictive analytics
  • Introduction to AI marketing tools

Voice and Visual Search Optimization

  • Optimizing for voice-activated devices (Alexa, Siri)
  • Visual search tools (Pinterest, Google Lens)

Web3, Blockchain, NFTs in Marketing, Affiliate Marketing & Amazon FBA

  • The impact of blockchain and NFTs on marketing
  • Affiliate Marketing & Amazon FBA

Final Project Presentations and Review

  • Students present digital marketing strategies
  • Course recap, Q&A, and future resources

Instructor: Sayeed Mahmud

Type: Offline / Online Class

Online Course Fee: BDT 10000

Offline Course Fee: BDT 15000

Course features

Duration: 4 .5 Months

Weekly: 2 Days

Skill Requirements : Beginner

Language: Bangla

Offline Seats: 10

Online Seats: 20

Live project : Yes

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