Beginner To Advanced SEO

Home / Beginner To Advanced SEO

Search Engine Optimization (SEO)

In the Search Engine Optimization (SEO) Course, you’ll gain practical skills to improve online visibility and drive organic traffic. The course covers how to conduct a competitive analysis on webpages, build strong client relationships for effective SEO collaboration, and create impactful influencer partnerships. You’ll learn to analyze data for content performance, identifying what gets the most shares, and how to develop actionable insights to boost engagement. By the end, you’ll be equipped to prepare a comprehensive SEO report with recommendations, ensuring you can confidently present valuable SEO strategies. Alongside mastering SEO techniques, you’ll develop expertise in search algorithms, business reporting, inbound marketing, data analysis, social media marketing, and content marketing.

Course Module

Career Opportunity

Almost all the general marketplaces have a Search Engine Optimization (SEO) category. After completing this course successfully, you get enabled to work in many marketplaces, including the following:

Class Details

What You Will Get from This Course
Search Engine
SEO
SERP
Organic Search & PPC
Brief about Crawling, Indexing and Ranking
Keyword
How can you get maximum benefits from this learning journey?

Brief About Keywords
Intent
Brief About Keyword Research

Keyword Cannibalization
Types and Common Terms of Keywords
Keyword Research with Non-Paid Tools

Keyword Research with Paid Tools
Competitors Keyword Research
Keyword Gap
LSI Keywords
NLP

Keyword Research for Home Page/Landing Pages
Keyword Research for Commercial Pages
Brief About Topical Map & Topical Authority
Keyword Research for Blogs

Google Search Console Setup
Common Issues of GSC and Taking Initiatives

Analyze Page Performance Through GSC and Fixing Issues
GA4 Setup

GA4 Setup Trough Tag Manager
Basic of GA4

Brief About SEO Audit
Essential Tools Usage for Technical SEO
SSL
www to Non www
Creating Site Architecture
Importance of Breadcrumb Navigation
Best Practices for URL Structure
URL Canonicalization and Handling Duplicate Content

Tools to Test Mobile-Friendliness
301 Redirection
Broken Link Fixing
Creating Schema Markup
Implementation of Different Type of Schema

Content Hierarchy and Keyword Placement
Optimizing Titles, Headings, and Subheadings for Better SEO
Creating Optimized Meta Title, Meta descriptions
Keyword Density and Avoiding Keyword Stuffing

Use of Latent Semantic Indexing (LSI) Keywords
Use of Semantic KWs and NLP
Use of Header Tags (H1, H2, H3) for Structuring Content Effectively
Prepare Content Structure (Landing Page/Commercial Page)
Prepare Content Structure (Blogs)

Introduction of UX Based Content
Proper Use of Internal Linking & Usage of Anchor text
Use of Outbound Link
Proper Use of Images

Introduction of Quality Content
Plagiarism Checking and Removing
Identified Low Quality Content

Create Content with GPT
Importance of Collaborating with Content Team
Content Optimization

Discuss Ranking Factors
Introduction of Algorithm Updates (PageRank, Panda, Penguin, Hummingbird)
Introduce with Helpful Content Update
How Search Engine Works

Introduction of Local SEO
GBP Optimization
Nap Consistency
Utilize all GBP Features

Review Management
Incorporate with Website
Location Page Optimization
Preparing Backlink Content File

Map Citation
Bookmarking with Anchor Text and Map Embed
Profile Backlinking
PR work for Local SEO

What is Link Building
Local Live Listing
Some Foundation Backlink Methods
Introduction of Guest Post
Guest Post Outreach Procedure

PR Backlinks
PR Backlinks Strategy
Usage of Anchor Text for Backlinks
Preparing Report

Monitoring Backlink Profiles
Using Tools to Analyze Backlink Profile
Detecting Spammy Backlinks and Disavow Them
Competitor Backlink Analysis Find a Way to Stand Out

Keywords Tracking
How to Maintain Sheet for a Project
Impotant metrics for SEO Report
How to Prepare SEO Reports

Course features

Other Courses