Beginner To Advanced SEO

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Search Engine Optimization (SEO)

In the Search Engine Optimization (SEO) Course, you’ll gain practical skills to improve online visibility and drive organic traffic. The course covers how to conduct a competitive analysis on webpages, build strong client relationships for effective SEO collaboration, and create impactful influencer partnerships. You’ll learn to analyze data for content performance, identifying what gets the most shares, and how to develop actionable insights to boost engagement. By the end, you’ll be equipped to prepare a comprehensive SEO report with recommendations, ensuring you can confidently present valuable SEO strategies. Alongside mastering SEO techniques, you’ll develop expertise in search algorithms, business reporting, inbound marketing, data analysis, social media marketing, and content marketing.

Course Module

Career Opportunity

Almost all the general marketplaces have a Search Engine Optimization (SEO) category. After completing this course successfully, you get enabled to work in many marketplaces, including the following:

Class Details

Class 01

What is SEO?

Definition and importance of SEO
Difference between organic and paid search
Basic components of SEO: On-page, Off-page, Technical
Evolution and history of SEO

Class 02

How Search Engines Work

Understanding web crawling and indexing
The process of ranking web pages
Key algorithms: PageRank, Panda, Penguin, Hummingbird
Role of search engine updates

Class 03

Class 3: SEO Terminology

Basic SEO terms: SERP, CTR, bounce rate
Types of searches: Navigational, informational, transactional
SEO metrics: DA, PA, backlinks, anchor text
Common tools and their terminologies

Class 04

Introduction to Keyword Research

Importance of keywords in SEO
Types of keywords: Short-tail, long-tail, LSI keywords, etc.
Understanding user intent
Steps in keyword research process

Class 05

Tools for Keyword Research

Overview of keyword research tools: Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest
How to use each tool effectively
Analyzing keyword metrics: Search volume, CPC, competition
Comparing tools and choosing the right one

Class 06

Analyzing Keyword Competitiveness

Understanding keyword difficulty
Competitor analysis: Identifying and evaluating competitor keywords
Balancing keyword difficulty and search volume
Prioritizing keywords based on competitiveness and potential ROI

Class 07

Title Tags and Meta Descriptions

Importance of title tags and meta descriptions in SEO
Best practices for writing effective title tags
Crafting compelling meta descriptions that drive clicks
Avoiding common mistakes like keyword stuffing and duplication

Class 08

Heading Tags and Content Structure

Role of heading tags (H1, H2, H3, etc.) in content organization
Best practices for using headings in SEO
Structuring content for readability and SEO
Importance of creating a content hierarchy

Class 09

URL Structure and Permalinks

Creating SEO-friendly URLs
Best practices for URL structure: readability, keyword usage
Importance of permalinks and their role in SEO
Avoiding common URL structure mistakes

Class 10

Image Optimization

Importance of images in SEO
Using alt text effectively for image SEO
Best practices for image file names and captions
Tools and techniques for image compression and optimization

Class 11

Site Audits and Technical SEO Tools

Conducting comprehensive technical SEO audits
Key components of a technical SEO audit: site architecture, mobile optimization, page speed, structured data
Tools for technical SEO audits: SEMrush Site Audit, Ubersuggest Site Audit, SEO Site Checkup, etc.
Creating actionable reports from audit findings

Class 12

Website Architecture and Navigation, and Mobile SEO

Importance of a clear and logical site structure for SEO
Creating a user-friendly and SEO-friendly navigation system
Effective use of internal linking strategies
Significance of mobile optimization for SEO and user experience
Principles of responsive design and mobile-first indexing
Tools for testing mobile-friendliness: Google Mobile-Friendly Test, etc.
Implementing Accelerated Mobile Pages (AMP) and their benefits

Class 13

Page Speed Optimization

Factors affecting page load times and their impact on SEO
Tools for measuring and analyzing page speed: Google PageSpeed Insights, GTmetrix, etc.
Techniques for improving page speed: Minification, lazy loading, browser caching, optimizing CSS and JavaScript
Using Content Delivery Networks (CDNs) to enhance performance

Class 14

XML Sitemaps and Robots.txt

Purpose and significance of XML sitemaps in SEO
Creating, submitting, and updating XML sitemaps for search engines
Understanding and configuring robots.txt files to control search engine crawling
Best practices for managing sitemaps and robots.txt: ensuring no blocking of important pages

Class 15

Canonicalization and Duplicate Content

Understanding canonical tags and their role in managing duplicate content
Identifying and resolving duplicate content issues on your site
Best practices for using canonical tags and other methods to consolidate duplicate URLs
Tools for detecting duplicate content: Grammarly, Copyscape etc.

Class 16

Structured Data and Schema Markup

Importance of structured data and schema markup for enhanced search visibility
Types of schema markup: Product, Article, Local Business, Review, FAQ, etc.
Implementing structured data on your website
Tools for testing and validating structured data: Google Structured Data Testing Tool, Schema.org validator

Class 17

Redirects, URL Management, 404 Errors and Broken Links

Importance of redirects in maintaining SEO value
Types of redirects: 301, 302, 307, and their appropriate use cases
Implementing redirects correctly to avoid common pitfalls
Tools for managing and monitoring redirects: Redirection plugin, Screaming Frog
Understanding 404 errors and their impact on SEO
Identifying and monitoring 404 errors
Tools for finding broken links: Google Search Console, SEMrush, Ubersuggest Site Audit, SEO Site Checkup, etc.
Best practices for handling 404 errors: custom 404 pages, implementing proper redirects
Regularly auditing and fixing broken links to maintain site health

Class 18

HTTPS and Site Security, JavaScript SEO

Importance of HTTPS for SEO and building user trust
Steps to obtain and install SSL certificates
How HTTPS improves site performance and rankings
Addressing and fixing mixed content issues to ensure full site security
How JavaScript affects SEO and search engine crawling
Best practices for optimizing JavaScript-heavy websites
Server-side rendering (SSR) vs. client-side rendering (CSR)
Tools for testing and optimizing JavaScript SEO: Google Search Console, Fetch as Google, Lighthouse

Class 19

URL Parameters and Site Crawling, Indexing and Crawl Budget Optimization

Managing URL parameters to avoid crawl inefficiencies
Using Google Search Console’s URL parameters tool
Best practices for structuring URL parameters
Ensuring proper crawling and indexing of dynamic content
Understanding crawl budget and its impact on SEO
Strategies to optimize crawl budget: prioritizing important pages, avoiding duplicate content
Monitoring and improving site indexing with Google Search Console
Ensuring efficient crawling and indexing through proper technical SEO practices

Class 20

Introduction to Link Building

Importance of backlinks in SEO
Types of links: inbound, outbound, internal
Overview of link building strategies: organic, outreach, content-based
Understanding link quality and relevance

Class 21

Business Directory and Profile Submission, Social Bookmarking

Importance of business directory and profile links
Identifying high-quality directories for submissions
Best practices for creating and submitting business profiles
Tools for managing and tracking directory submissions
Understanding social bookmarking and its SEO benefits
Popular social bookmarking sites: Reddit, Digg, StumbleUpon, Delicious
Best practices for effective social bookmarking
Monitoring the impact of social bookmarks on SEO

Class 22

Guest Posting and Outreach, Blog and Article Submission

Benefits of guest posting for building backlinks
Identifying potential guest blogging opportunities
Writing and pitching high-quality guest posts
Building relationships with influencers and bloggers
Importance of submitting blogs and articles to external sites
Identifying high-authority platforms for submissions: Medium, HubPages
Best practices for writing and submitting content
Tracking and measuring the impact of submissions

Class 23

PDF Submission, PPT Submission

Role of PPT submissions in building backlinks
Popular PPT submission sites: SlideShare, Scribd
Best practices for creating and optimizing PPT presentations
Submitting and promoting PPTs for link building
Benefits of PDF submissions for SEO and link building
Identifying platforms for PDF submission: SlideShare, Issuu
Best practices for creating SEO-friendly PDF documents
Optimizing PDF metadata and content for search visibility

Class 24

PR Submission, Image Submission, Video Submission

Role of press release submissions in link building
Identifying PR submission sites: PRWeb, PR Newswire
Crafting effective press releases for SEO
Best practices for submitting and tracking press releases
Benefits of image submissions for SEO
Popular image submission sites: Flickr, Pinterest, Instagram
Best practices for optimizing and submitting images
Tools for tracking the impact of image submissions
Importance of video content in link building
Popular video submission platforms: YouTube, Vimeo, Dailymotion
Best practices for creating and optimizing video content
Submitting and promoting videos for maximum reach

Class 25

Monitoring and Maintaining Backlinks

Importance of regularly monitoring backlink profiles
Tools for analyzing backlink profiles: Ubersuggest, Moz, SEMrush
Avoiding bad backlinks and disavow process
Identifying and addressing toxic backlinks
Strategies for maintaining a healthy backlink profile

Class 26

Introduction to Local SEO

Importance of local SEO for businesses
Key elements of local SEO: Google My Business, local citations, reviews
Local SEO ranking factors and best practices
Tools for local SEO analysis and management

Class 27

Google My Business

Setting up and optimizing a Google My Business profile
Best practices for managing GMB listings
Handling reviews and customer interactions on GMB
Utilizing GMB features: posts, Q&A, services

Class 28

Local Citations and NAP Consistency

Importance of local citations for local SEO
Building and managing local citations across directories
Ensuring NAP (Name, Address, Phone number) consistency
Tools for tracking and managing local citations

Class 29

Introduction to SEO Analytics

Understanding the role of analytics in SEO strategy
Key metrics and KPIs for measuring SEO performance
Importance of data-driven decision-making in SEO
Overview of SEO analytics tools: Google Analytics, Google Search Console

Class 30

Google Analytics for SEO

Setting up Google Analytics for SEO tracking
Key reports and metrics in Google Analytics: organic traffic, conversions, bounce rate
Creating custom reports and dashboards for SEO analysis
Analyzing user behavior and engagement metrics

Class 31

Google Search Console

Setting up and verifying Google Search Console for SEO monitoring
Key features and reports in Search Console: performance, indexing status, mobile usability
Using Search Console for keyword analysis and optimization
Troubleshooting issues with crawl errors and penalties

Class 32

SEO Performance Reporting

Creating comprehensive SEO performance reports
Visualizing data trends and insights
Communicating SEO results to stakeholders effectively
Tools and templates for automated reporting
Tools for advanced SEO reporting: Ubersuggest, SEMrush