Comprehensive Social Media Marketing

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Comprehensive Social Media Marketing

Social Media Marketing (SMM) is a dynamic field that empowers businesses to connect with their audience, build brand awareness, and drive engagement across digital platforms. This course provides a comprehensive understanding of SMM strategies, tools, and techniques to craft impactful campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter. You’ll explore content creation, analytics, paid advertising, and community management while learning how to align social media efforts with business goals. Designed for beginners and professionals alike, this course equips you with practical skills and insights to thrive in the ever-evolving digital marketing landscape, turning online presence into measurable success.

Course Module

Career Opportunity

Almost all the general marketplaces have a Social Media Marketing & Management category. After completing this course successfully, you get enabled to work in many marketplaces, including the following:

Class Details

The Role of Social Media in Modern Marketing

Overview of social media marketing
Importance in the digital marketing ecosystem
Case studies of successful campaigns

Social Media Platforms Overview

Key platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest
Differences in audience demographics and use cases
Choosing the right platform for specific goals

Setting Goals and KPIs

SMART goals for campaigns
Defining metrics: engagement, reach, conversions, etc.

Audience Research and Segmentation

Creating buyer personas
Understanding audience behavior and preferences
Competitor analysis

Types of Content and Best Practices

Visuals, videos, blogs, stories, and reels
Platform-specific content nuances

Storytelling and Brand Voice

Building a brand narrative
Connecting with audiences emotionally

Introduction to Paid Social Ads

Ad formats across platforms
Campaign objectives: awareness, traffic, leads, and sales

Setting Up and Optimizing Ads

Budgeting and bidding strategies
A/B testing for performance

Managing Online Communities

Responding to comments, messages, and reviews
Handling negative feedback

Engaging with Audiences

Running interactive campaigns: polls, quizzes, and challenges
Collaborating with influencers

Tools for Social Media Analytics

Native platform analytics (e.g., Facebook Insights, Instagram Insights)
Third-party tools (e.g., Hootsuite, Buffer, Sprout Social)

Interpreting Data and Making Decisions

Metrics to track for each platform
Using insights to optimize future campaigns

Emerging Trends in Social Media

AI and automation in social media
Trends like live streaming, AR filters, and micro-influencers

Advanced Growth Strategies

Retargeting and custom audiences
Viral marketing and content repurposing

Developing a Social Media Campaign

Building a campaign from scratch
Group discussion and peer feedback

Presentation and Feedback

Presenting campaigns to the class
Instructor and peer reviews

Course features

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