Complete Digital Marketing & SEO
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Complete Digital Marketing & SEO
A career in digital marketing offers a wide range of possibilities. The career options in digital marketing are varied to a large extent, both in terms of regular jobs or freelancing.
As the digital population continues to rise, digital marketers are highly sought after by global brands. In fact, small or large, every business needs digital marketers to boost their brand awareness and sales.
After the successful completion of our Digital Marketing and SEO course, anyone can be a part of this thriving profession. In a regular or freelancing career, digital marketing takes to the peak of success. And, by getting into entrepreneurship, you can become your own boss.
Course Module
- Niche Selection
- Keyword research (Ad sense, Affiliate, Service)
- Competitor analysis & website audit
- On-site Optimization
- On-page Optimization
- Article writing Strategy
- Google Webmaster Tool & Analytics
- Off page SEO
- Facebook Advance Audience Targeting
- Facebook Ads Quality Maintenance
- Facebook Paid Campaign
- Facebook Pixel & Retargeting
- YouTube Competitor Analysis
- YouTube Channel & Video Optimization
- YouTube Monetization
- LinkedIn Keyword Research and targeting
Software Taught
- Ahref's
- SEMrush
- Google Adwords
Career Opportunity
Almost all the general marketplaces have a digital marketing category. After completing this course successfully, you get enabled to work in many marketplaces, including the following:
- Fiverr
- Freelancer
- Upwork
- PeoplePerHour
- LinkedIn Profinder
Class Details
- What is Digital Marketing
- What is OFFLINE Digital Marketing
- What is ONLINE Digital Marketing
- What we will learn from this course
- Road map to learn digital marketing
- Learning outcome
- Freelancing Marketplace
- Define “SEO”
- Why is SEO important?
- How do people find your website?
- How do search engines find your website?
- What does Google measure?
- The Importance of Networking
- The necessity of Branding & Exposure
- Can I do SEO for myself or my business?
- Order of SEO
- What is Local SEO
- How do search engines work really
- Crawling vs Indexing
- How do search engine find your website
- Necessity of Branding & Exposure
- Learning about the major Search Engine
- Ranking factors to know what parameters
- Google takes into consideration for ranking a page
- Types of Organic SEO
- Introduction with various SEO tools
- Importance of using paid and free tools
- Site Analysis using SEO tools
- List of ON PAGE SEO factors
- Introduction to Programming/scripting language
- Difference between static website & dynamic website
- Introduction to Editors
- Introduction to Basic HTML tags
- Introduction to CSS
- To find the best keywords for SEO using keyword planner/Paid Tool
- To understand competitor keywords
- To find the best keywords for advertising, blogging & marketing
- Planning content & designing site structure
- Find Global & country based local keywords
- Find PPC Bid price and difficulty rate of keywords
- Find Generic Search Trends
- Allintitle concept
- Idea from Search Engine
- KW in URL
- KW in page title & meta description
- Find the best keywords using various free and paid keywords tool
- Product or Service Keywords
- Brand Keywords
- Modifier Keywords
- Entity Keywords
- Geographic Keywords
- LSI keywords
- Call to Action Keywords
- Primary Keywords VS Secondary Keywords
- Short Tail VS Long Tail Keywords
- On Page Optimization elements and factors according to keywords
- Title Tag Optimization (Length, Duplicate, Relevancy)
- Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice Analysis of the latest updates regarding Title Tag Optimization
- The Pixel rule & calculation procedure using online resource or tool
- Knowing the idea about Title tag and Meta Description Tag (Length, Duplicate, Relevancy)
- Evaluating Meta Keyword Tags
- Application of H1, H2, H3 & up to H4 tags
- Traffic Analysis
- Backlink Analysis
- Content Analysis
- Competitor Research
- Keyword Analysis
- On page Site Optimization
- Search Engine Rank report
- Technical SEO Audit Report
- Knowing the image ALT tag concept
- Procedure to make image SEO friendly
- Adding image ALT & title tag in a website
- Checking with tool if image alt tag is implemented or not
- Check Site Responsiveness to Make SEO Friendly
- Fixing w3c validation error
- Adding Favicon to the website
- What is the actual URL structure on a website
- What is the actual URL structure on a website
- Knowing about the internal linking
- What is sitemap & how to generate it for static & dynamic sites
- Creating Robot.txt file
- Insight Page Speed Optimization
- HTML, CSS & JS minification
- What is Gzip Compression?
- Introduction to .htaccess file
- How to make a custom 404 page
- What is URL Canonical? (www Non www)
- What is Rel canonical & IP canonical
- Google Map integration & Optimization
- What is GEO tag & how to create
- Introduction to server & upload SEO files
- Adding Google Plus Publisher meta data in a website
- What is schema/micro data? How to write schema data?
- Google Webmaster Setup
- Google Analytic Setup
- Bing Webmaster Setup
- Getting Started with Google Analytics
- Understanding Dashboard – Real Time | Audience | Acquisition | Traffic
Source | Content | Conversions - Taking decisions based on Analytics Reporting
- Tracking SEO-based Traffic and Keywords (after integrating Google
Analytics with Google Search Console) - Tracking Google AdWords campaigns’ performance and optimization
(after connecting Google Analytics with Google AdWords) - Tracking Social Media Traffic
- Creating a WordPress site step by step
- Difference between wordpress.com, wordpress.org & blogger.com
(after connecting Google Analytics with Google AdWords) - How to optimized WordPress website using SEO plugins
- Making an action plan for an optimized content Need for illustrations
- Getting an idea on how to write Clever post titles
- Know about the different versions of the Update
- Learning the killer steps of how to write content and make it more
standardized, appealing and traffic driven
- Checking duplicate content using tools and learns using various other content checking metrics.
- Idea on Do-follow & No-follow Links
- Backlink Age & Authority
- Example of good and bad backlinks
- What is Directory Submission and its SEO advantages?
- Knowledge sharing on Yahoo Answers & Quora and on other type of Q/A sites
- What is a Forum
- Different category of Forums
- Forum Posting Works and how it’s related to SEO/Link-building
- What is Directory Submission and its SEO advantages?
- Blog Commenting and related materials for your Website or Your Client site
- Introduction to Guest Blogging/Guest Posting with its importance and
SEO benefit. - Article directories – getting the idea clear and know how submitting
articles to directions can help build backlinks - Video Submission – Knowing the concept on how you can get
backlinks by submitting videos to different video sharing sites - Document Submissions – Understanding how document submission
can aid to get quality backlinks
- Finding a List of High PR Web 2.0 Sites so later it can be used for the
purpose of link building using the channels - Link Building strategy using Web 2.0 Properties
- Finding niche specific directory submission sites
- Listing of your site in DMOZ and in other directories
- Learning the steps to find niche related forums/blogs to participate
and boost up promotion
- Finding a List of High PR Web 2.0 Sites so later it can be used for the
purpose of link building using the channels - Link Building strategy using Web 2.0 Properties
- Finding niche specific directory submission sites
- Listing of your site in DMOZ and in other directories
- Learning the steps to find niche related forums/blogs to participate
and boost up promotion
- Learning the application of RSS Directory Submission
- Making List of Social Bookmarking Sites and practically doing it to get
the idea fully clear. - Practically doing a directory submission work to show the steps from
the start to end.
- Social Media Strategy
i) Facebook
ii) Twitter
iii) LinkedIn
iv) Google Business
v) YouTube
vi) Pinterest & Instagram - Setting up a Facebook Business Page
- Facebook Graph Search – SEO for Facebook
- Facebook Fans vs Talking about this
- Promoting your Page
- Boost Post
- Facebook/Instagram Advertising using Facebook Ads Manager
- Remarketing/Retargeting using Facebook Custom Audiences
- Increasing follower & engagement on instagram
- LinkedIn Advertising: Text Ads | Sponsored Content
- Google Alerts – Monitoring your brands, competitions, and industry trends using
- TweetDeck – a monitoring tool similar to Google Alerts for Twitter
- Hashtags – Best Practices & Tools
- Tips to write social media updates
- PostPlanner – finding relevant content easily to share with your prospects
- BuzzSumo – Find Trending & Most Shared Content
- How often should we post?
- Which type of posts gets the most engagement?
- When your Facebook/Twitter users are online
- Optimal Scheduling Tool
- Scheduling/Automating Social Media updates using Buffer
- Bringing people back to your website while curating content using Snip.ly
- Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop
- Social Media Images’ Dimensions
- How to find social media influencers?
- Social Follow & Social Sharing Tools
- Social Media Plugins to be incorporated with your website
- Setting up Google AdWords Campaigns – that avails high ranking at low cost
- Content Structuring
- Understanding Quality Score
- Finding and selecting the right Keywords
- Keywords Matching Options
- Campaign Setup procedure
- Ads and Ad Groups
- Organizing Ad Groups
- Organizing Ad Groups
- Organizing Ad Groups
- Bid Management
- Negative Keywords
- Analytics – Measure and fine-tune
- Remarketing Campaigns – How to configure, Setup and Monitor them?
- Remarketing Campaigns – How to configure, Setup and Monitor them?
- Remarketing Campaigns – How to configure, Setup and Monitor them?
- Difference between email marketing & Newsletter
- Opt in/Opt out
- Content Checking
- Building Subscribers / Lead generation from Web & Facebook
- Email Marketing Tools
- Guidelines: Dos and Don’ts
- What is Online Reputation Management?
- ORM strategy
- Benefits
- Dos & Don’ts
- Guidelines
- Case Study
- How to create an Affiliate account
- How to build a niche website for affiliate marketing
- How to optimized SEO for affiliate websites
- Cost Benefits
- Advantage
- Process flow
- Payment Models
- Case Studies
Instructor: Fuad Hasan
Type: Online Class
Course Fee: BDT 6000
Course features
Duration: 4 Months
Weekly: 2 days
Skill Requirements : Beginner
Language: Bangla
Student: 30
Live project : Yes