Facebook AD Management
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Facebook AD Management
In the Facebook Ad Management course, you’ll gain the skills to master the Facebook advertising platform, learn how to create effective ads, target the right audiences, and analyze ad performance. This course provides essential tools for digital marketers and business owners to optimize their online presence, allowing them to reach, engage, and convert their target audience with precision. From crafting compelling ad content to fine-tuning targeting strategies, you’ll discover how to make the most of Facebook Ads to maximize brand visibility and achieve measurable results.
Course Module
- Understand the basics of Facebook advertising, its potential, and how it fits into the digital marketing ecosystem.
- Learn to align Facebook ad campaigns with business objectives.
- Master audience targeting to maximize ad relevance and ROI.
- Learn to create compelling ad copy and visuals that drive engagement.
- Optimize ad spend for maximum ROI using budgeting and bidding strategies.
- Develop data analysis skills to measure and optimize campaign success.
- Learn advanced techniques to scale campaigns and achieve long-term success.
- Apply all knowledge to plan, launch, and analyze a simulated Facebook ad campaign.
Career Opportunity
Almost all the general marketplaces have a Facebook AD Management category. After completing this course successfully, you get enabled to work in many marketplaces, including the following:
Class Details
- Overview of Facebook Ads and the Meta ecosystem
- Importance of Facebook Ads in the digital marketing mix
- Ad account setup and best practices
- Facebook advertising policies and compliance
- Types of Facebook ads (image, video, carousel, etc.)
- Understanding key terms: CTR, CPC, CPM, ROI
- Campaign objectives explained: Awareness, Consideration, Conversion
- Matching objectives with business goals
- Planning a campaign from start to finish
- Audience insights and the power of segmentation
- Core audiences: Location, demographics, interests, behavior
- Creating saved audiences
- Custom audiences: Retargeting website visitors and app users
- Lookalike audiences for scalability
- Managing and testing different audience sets
- Writing effective ad copy: Headlines, descriptions, CTAs
- Best practices for visual creatives: Images and videos
- Tools and resources for creative design
- A/B testing ad creatives
- Analyzing creative performance metrics
- Case studies of high-performing ads
- Understanding daily vs. lifetime budgets
- Bidding strategies: Lowest cost, cost cap, bid cap
- Monitoring and adjusting budget allocations
- Using Facebook Ads Manager: Key performance metrics
- Understanding and creating custom reports
- Monitoring campaign performance in real-time
- Interpreting data to make informed decisions
- Identifying trends and areas of improvement
- Tools for deeper analytics: Google Analytics, Pixel
- Scaling campaigns: Horizontal vs. vertical scaling
- Retargeting strategies for conversions
- Integrating Facebook ads with other digital marketing efforts
- Group project: Create a complete ad campaign from start to finish
- Individual presentations and feedback
- Course review and certification
Instructor: Sayeed Mahmud
Type: Offline / Online Class
Online Course Fee: BDT 2000
Offline Course Fee: BDT 5000
Course features
Duration: 1.5 Month
Weakly - 2 days
Skill Requirements : Beginner
Language: Bangla
Offline Seats: 10
Online Seats: 20
Live project : Yes